2024's Eco-Friendly Fashion Brands to Watch

Reformation

A longtime favorite among eco-conscious shoppers, Reformation continues to make strides in using TENCEL, recycled cotton, and deadstock fabrics. The brand’s DNA lies in taking transparency seriously—publishing sustainability reports and offering customers real insights into each garment’s environmental impact. In 2024, Reformation introduced collections featuring plant-based leather made from cactus and grape skins, raising the bar for ethical luxury. Their traceability also highlights a holistic approach: from renewable energy-powered factories to low-impact packaging, every element is scrutinized for sustainability, ensuring customers don’t compromise style for their values.

Allbirds

Best known for its minimalist sneakers, Allbirds leads in the use of sustainable materials derived from nature. In 2024, Allbirds upped the ante by debuting a new fiber blend made from regenerative wool and tree fibers, resulting in products with even lower carbon footprints. The brand’s journey doesn’t end at materials; Allbirds remains committed to full carbon disclosure and pushes for continuous reductions with every collection. Their footwear and apparel focus on functionality, comfort, and circular design principles, making them a go-to for eco-minded urban consumers prioritizing both performance and planet.

Ethical Production and Fair Labor

Pioneering fair trade fashion since the 1990s, People Tree remains a benchmark for ethical production. The brand partners with certified fair trade artisans and farmers, often in rural communities, to craft everything from everyday basics to sophisticated dresses. Transparency is the core of their philosophy—each product is traceable back to its source, and workers receive living wages and safe working environments. By focusing on organic materials and low-impact dyes, People Tree provides an integrated approach where garments embody respect for people and planet alike, making them a model of social and environmental integrity in 2024.

Eileen Fisher has championed circular fashion long before it was a trend, evolving her brand into a model of zero waste. The company’s Renew program is at the heart of this philosophy, collecting worn garments for repair, resale, or creative upcycling into new pieces and art installations. Eileen Fisher’s focus on timeless, versatile fashion means garments are designed for longevity, further reducing the pressure on landfills. Their latest innovation involves regenerative wool and closed-loop production cycles, showing that it’s possible to scale up and still honor environmental stewardship. Education and community programs encourage customers to buy less, wear longer, and participate actively in the circular movement.